There have never been more ways to connect with customers—and it’s never been more challenging.
That’s why forward-thinking companies are integrating data across channels. And they’re doing it
now... Page 12
At the TDWI Executive Summit in Boston, users talked about the benefits and challenges of incorporating the Agile methodologies long practiced in development circles into data warehouse and business intelligence projects.
The number of NoSQL database options is vast, and distinct product categories occupy separate niches. That makes it imperative to understand what works best for specific applications when evaluating NoSQL software.
After buying a majority stake in Komfo, CEM platform provider Sitecore has launched Sitecore Social, a social media marketing suite that allows marketers to publish content on those channels; and other CRM news.
To adapt to the challenges of the SAP real-time enterprise, organizations have to shift from using 'after the fact' latency processes to address data quality to implementing those that take place at the point of data entry.
Big data analytics programs need a strong analytical modeling foundation to deliver the business benefits that companies are looking for. And that starts with tight ties between analytics teams and business units.
Most people remember geography class as a liberal arts concentration. But John Crouse of Wendy's is showing that geographic knowledge can make for a valuable pairing with statistical analysis as part of location intelligence efforts.