Product information management (PIM) is a classification of software products that support the global identification, linking and synchronization of product information across heterogeneous data sources. PIM products reconcile product master data, create and manage a central database system of record, enable the delivery of a single product view of data and support data quality and compliance through monitoring and corrective-action techniques.
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Source: Gartner, as quoted in the Top 13 MDM definitions and buzzwords.
See also: master data management