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Anil Gupta Anil Gupta, Vice President, Marketing, Bristlecone
Anil Gupta is vice president of marketing for Bristlecone, a consultancy that helps clients maximize the strategic value of their supply chains. Anil brings extensive experience in enterprise software, having served as Vice President of Marketing and Strategy at companies such as Baan (ERP and Supply Chain), Broadbase (CRM Analytics), ePeople (Collaborative CRM) and Niku and Evolve (Services Automation). At these companies, he has led product marketing, product management and corporate marketing functions. Anil contributes articles to leading technology publications and has lectured at Santa Clara University business school and Stanford University School of Engineering. Anil has a BS in Electrical Engineering from BITS Pilani, one of the top engineering schools in India and an MBA from Santa Clara University.
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